What the happy customers say:

“The Hamburger Holder, it’s fantastic! I used one with my low cal burger wrapped in lettuce, it was great because otherwise the burgers fall apart in your hands and are real messy”
- Michelle, Personal Assistant. Texas, USA

“Normally we never eat hamburgers because they are so messy. This made eating them a pleasure. Barry (husband) and I thought it was magic and it is the only hamburger place we would go back to”
- Mary, Real Estate Agent, Wellington New Zealand

“The Hamburger Holder is great because Marcel does not end up with sauce and lumps of food down his front”
- Emma, Marcel’s mother and Sales Manager (Auckland New Zealand)

“I love the Hamburger Holder. It saves you getting messy with food on your clothes so you look good on dates”
- Marcel, Auckland, High School Boy (New Zealand)

“I like the design because it looks like a car when you turn it upside down. It is also really good when you use it to eat a hamburger because it makes it easier to eat the pickles. I don’t like eating a hamburger without one.”
- Louie, Grey Lynn Elementary School Kid (Auckland New Zealand)


Customer survey responses:

WHEN USING THE HOLDER IN A SAN DIEGO GOURMET HAMBURGER FRANSHISE STORE WHAT DID THE CALIFORNIANS SAY?

“Wonderful, easy to use and very effective!”

“Definitely a cleaner experience and the presentation of the burger sitting up right was kind of cool and different.”

“It should be optional at the time of getting your burger, like the Starbucks hot cup wrapper”.

“Loved it. The burger can stand on his own with the holder. I will definitely use it!”

“It made a surprisingly large difference and I would definitely use it again!”

94% of them said want to eat all hamburgers using the holder or thought it was a valuable addition their burger eating experience.

91% said they would probably or definitely use less napkins.


WHEN USING THE HOLDER IN A NEW YORK GOURMET HAMBURGER FRANSHISE STORE WHAT DID THE NEW YORKERS SAY?

“A lot easier than expected and I loved not having messy hands, I used one napkin.”

“Easier to use, and much cleaner than without it.”

73% of them said want to eat all hamburgers using the holder or thought it was a valuable addition their burger eating experience.

80% said they would probably or definitely use less napkins.


WHEN USING THE HOLDER IN GOURMET HAMBURGER OUTLETS IN NEW ZEALAND
WHAT DID THE KIWI’S SAY?
"Amazing invention, simple and effective."

"It is excellent for people who can’t hold things very well because it supports the hamburger."

"You can put down and pick up your hamburger easily."

"I would use fewer napkins when using the Hamburger Holder."

"It keeps your hands cleaner."

86% of them said want to eat all hamburgers using the holder or thought it was a valuable addition their burger eating experience.

Nearly 80% of repeat users surveyed said they used fewer napkins
when using the Hamburger Holder.


What Hamburger Franchise Management say:

Chris, Franchise Training Manager reports:
“It has taken off and we have had lots of good feedback. It’s a quirky, cool thing”

Andrew, Franchise Owner reports:
“It’s a point of difference that adds value to the product, and is part of the stores experience. Our regular customers now get quite annoyed if we run out”

Craig, Franchise Operations Manager reports:
“It’s the best thing since sliced bread”

Brook, Franchise Owner reports:
The Hamburger Holder gives the customer an experience that is more than just eating a hamburger. They talk about the burger and the holder. For me in the store it provides a great point of contact with the customers.