The holder could add directly to your bottom line at least $10,000 per 1,000,000 hamburgers sold: Then there is the enhanced customer satisfaction.

Is the Hamburger Holder cost effective?
Yes. You can save up to 10 cents per hamburger using the Hamburger Holder. There is also greater customer satisfaction, marketing opportunities and repeat purchase with the hamburger holder experience being offered.

Hamburger Holder = Cost savings + happier customer + repeat purchases

Price comparison Hamburger Holder vs The Napkin
One bleached, single ply, one color printed napkin costs about US 1.0 cent each. Hamburger Holder costs about US 2.0 cents each for one color printed.

Without the holder a customers uses between 4 and 15 napkins.

With the use of the Hamburger Holder the customer uses only 2 napkins

Option 1: Napkins Only

Customer does not use the Hamburger Holder and uses 5 napkins.

5 napkins(1.0c) = 5c

Option 2 : Hamburger Holder & Napkins

Customer uses the Hamburger Holder and 2 napkins.

Hamburger Holder(2c) + Napkin(2c) = 4c + greater customer satisfaction