WHEN USING THE HOLDER IN A SAN DIEGO GOURMET HAMBURGER FRANSHISE STORE WHAT DID THE CALIFORNIANS SAY?
“Wonderful, easy to use and very effective!”
“Definitely a cleaner experience and the presentation of the burger sitting up right was kind of cool and different.”
“It should be optional at time of getting burgers like Starbucks hot cup wrappers”.
“Loved it. The burger can stand on his own with the holder. I will definitely use it!”
“It made a surprisingly large difference and I would definitely use it again!”
94% of them said they would prefer to use the holder.
91% said they would probably or definitely use less napkins.
WHEN USING THE HOLDER IN A NEW YORK GOURMET HAMBURGER FRANSHISE STORE WHAT DID THE NEW YORKERS SAY?
“A lot easier than expected and I loved not having messy hands, I used one napkin.”
“Easier to use, and much cleaner than without it.”
73% of them said they would prefer to use the holder.
80% said they would probably or definitely use less napkins.
See it in actions at
http://www.youtube.com/watch?v=1MLZgZpGM_U
THE BURGER FUEL GOURMET HAMBURGER FRANCHISE EXPERIENCE
The Hamburger Holder is currently being used successfully in New Zealand by the gourmet hamburger chain Burger Fuel™, which has used over 3,000,000 Hamburger Holders to date.
Burger Fuel™ saw the Hamburger Holder as a valuable addition to their marketing mix and launched it in New Zealand. The Hamburger Holder is a highly valued marketing tool for Burger Fuel™.
The New Zealand launch campaign was Burger Fuel’s™ most successful promotion to its date as measured by mail-out promotional discount voucher returns.
Burger Fuel™ management reported:“It has taken off and we have had lots of good feedback. It’s a quirky, cool thing”
- Chris Mills, Training Manager
“It’s a point of difference that adds value to the product, and is part of the Burger Fuel™ experience. Our regular customers now get quite annoyed if we run out”
- Andrew Brown, Franchise Owner, Parnell
“It’s the best thing since sliced bread”
- Craig Notman, Operations Manger
The Hamburger Holder gives the customer an experience that is more than just eating a hamburger. They talk about the burger and the holder. For me in the store it provides a great point of contact with the customers.
- Brook Wolfe, Franchise Owner, New Plymouth
Customer response to the April 03 Burger Fuel™ survey included:
- Amazing invention, simple and effective.
- It is excellent for people who can’t hold things very well because it supports the hamburger.
- You can put down and pick up your hamburger easily.
- I would use fewer napkins when using the Hamburger Holder.
- It keeps your hands cleaner.
when using the Hamburger Holder.
